SEO Training.
I offer two types of SEO Training Courses; a one dayer that covers all basics or ongoing training which is tailored to your specific requirements.
No matter which course you opt for you are guaranteed indepth, insightful and useful knowledge which is fully applicable in todays world of SEO.
Contact Matt
SEO Training Services Cover
The below are examples of what is covered in the basic one day SEO training package. We cover areas such as Google updates and specific E-com related issues, again if relevant I can focus on specific areas.
SEO Introduction
An introduction to SEO; What it is, why it's important, the evolution of.
We start with the basics and begin with clearly outlining what SEO is before exploring the many reason why it's important. Rounding off with the recent evolution of SEO, then stretching back into the last decade, referring to the many updates.
Establishing KPIs
At the beginning of the SEO campaign, it's important we establish goals, and benchmark these.
We discuss what the key measurements are, and how we go about presenting these findings and using the data productively.
Keyword Research
Keyword research is essential and becomes the backbone to any SEO campaign.
We delve in to the areas of research; considering the search landscape and how a keyword matrix document is created on the back of the initial analysis.
On Page Optimisation
Ensuring web pages function at a level search engines find easy.
Leading factors that contribute to on-page optimisation are discussed:
- URL Structure
- Meta Titles
- Content
- Header Tags
- ALT Tags
- Internal Linking Structure
- File Naming Conventions
Website Speed
Why is speed so important to a website's performance? One of many questions answered in this section.
We look at the various reasons as to what may slow down a website and explore how we alleviate these issues.
Mobile First
Mobile First-Indexing and why this is vital to your website's growth.
We keep it quite simple and look at the reasons optimisation for mobile is essential.
Let me check out your website
Absolutely no obligation with this, I'll not bombard you afterwards with work needs. You'll get a free report on your websites current state, if you want to action any findings or question any aspects then I'm sure you will be back in touch.