Managing your outreach campaign for link acquisition
The securing of backlinks through partnerships with other trusted and viable site platforms is a very effective tool in your SEO arsenal. Often getting a bad rap for being considered as black hat, back-linking and the corresponding outreach can be executed in a very white hat way. You would want to target influencers within your field who have information relevant to your site offerings and your user. If done right, backlinks will both improve search rankings and appear as a seamless integration to your site and your partner’s.
Before embarking on an outreach campaign, thorough back link research and profiling is necessary. Gone are the days of acquiring links in volume, now it’s about acquiring links and considering quality, distribution and ensuring engagement from the visitor passing through the link.
From the research come our targets. We identify the people who make the difference, we compile scouting documents that detail the website target; considering Trust Flow, Domain Authority and other quality ranking factors.
Now the juicy bit – Budget
Available budget will dictate the plan. The typical outreach plan is put together for a 12 month period, but this timeframe is not a necessary requirement, you can do a 6 month plan if you wish. The key is that each week is broken down with detail of what article is going live and where.
Influencers will be approached and an agreement reached for publishing content on the required date, well in advance. This way we avoid any delays, which would upset our plan.
The plan is set out based on your specific sector, we also analyse your competitors back link profile to understand fully how they are ranking for particular pages.
With this detail we are able to pick the best links to go after. Acquiring these links is down to our outreach team who will establish contact with all identified website owners. This detail is contained within the outreach teams scouting documents.
The website owners we target are handpicked, we consider the benefit of a link from their website after thoroughly analysing our own back link profile, as well as our competitors. With this knowledge we are able to determine the benefit to your site, from a back link acquisition angle.
Once the outreach campaign starts, we share an outreach document with you so you too can see which content is going live, where it’s going live and when.
We will also advise on your own content, either contained on your blog or elsewhere. The betterthe content we have to work with, the better the links. In other words, the quality of the content you have on offer will influence the quality of inbound links we can acquire.
At Mister Digital, we’ve worked on outreach campaigns across a range of sectors, from competitive gambling niches, to fashion and law. The quality of links we attain and the pace at which you need them is determined by your budget. If you have a set budget in mind then talk to us, we can give you a realistic plan of what you’d get for your money. If you are interested in outreach to improve site rankings, contact us today for a free site audit.